Where do customers come from for small business: the channels that actually work vs the ones wasting your budget
“We get most of our work from word of mouth.” I hear this from service business owners every single week. And most of the time, it’s true. Referrals are powerful. But here’s the question that usually stops them: what happens when someone gets your name from a mate and then Googles you? If they can’t […]
Customer retention strategies for small business: why your best growth lever is the clients you already have
Quick question: when was the last time you reached out to a past customer who hasn’t booked with you in 6 months? Not to sell them something. Just to check in. If the answer is “never” or “I’m not sure,” you’re not alone. Most service business owners are so focused on finding new customers that […]
Customer acquisition cost for small business: why every new client costs more than you think
Here’s a question that makes most service business owners uncomfortable: how much does it actually cost you to get a new customer through the door? Not a rough guess. The real number. Every dollar of ad spend, every hour of your time quoting, every referral lunch, every bit of software you’re paying for. Added up. […]