Digital Strategy · Sunshine Coast
Growth starts with strategy.
I help Australian business owners turn their digital presence into a reliable source of work. A strong plan. Real numbers. Work that actually comes in the door.
You're working hard. The results should show it.
Most of the time the problems aren't mysterious. Incorrect tracking, unclear positioning, or a bunch of tactics running with no real strategy behind them.
Paying for ads with no idea if they're working
Your agency sends you a report full of impressions and clicks. Vanity metrics, and the needle hasn't moved.
Booked out one month, scrambling the next
The feast-famine cycle is exhausting. You need consistent, predictable enquiries, not random bursts.
Tried agencies before, same generic playbook
They didn't understand your business, your margins or your customers. And they're happy to send a bill at the end of each month.
Eight things I help businesses actually fix.
Digital Strategy
A prioritised 90-day roadmap that ties every action to revenue.
SEO
Show up first when people search for what you do.
Google Ads
Budget built around your margin, with conversion tracking on every dollar.
Meta Ads & Social
Facebook and Instagram campaigns structured for small local budgets.
Websites & CRO
A site that sells while you're out on the tools.
Content & Video
Photos and video of your business, built for ads and social.
Growth Consulting
Fractional strategic work for owners who want grown-up direction.
Business Process Optimisation
Workflows and automation that free up your time and cut manual errors.
Transparency. No bullshit. Revenue-driven decisions.
I'm not just an account manager. I'm a business owner who knows what it feels like to pay an agency invoice and wonder what you're getting for it.
On the Coast? I come to you.
If you're on the Sunshine Coast, I'll meet you in person. Your office, your workshop or onsite. Nowhere to hide, nothing to fake. I'm available for video or phone calls Australia-wide.
I won't promise you results.
Nothing in digital is guaranteed. What I will promise is my best foot forward, every time. If a budget's too small, if something isn't working, if you should stop spending, I'll tell you.
Revenue, not vanity.
My focus is on growing revenue and return on investment. I couldn't care less about impressions, clicks or likes.
In it for the long run.
Your result is my reputation. I'm not just here for this month's invoice. I'm building a partnership you'll still be happy with in five years' time.
Simple. Clear. No Fluff.
I audit and diagnose
I take an honest look at your current digital footprint. No sugar-coating. You'll see where you actually are and what it's costing you to stay there.
I build the plan
I write you a prioritised 90-day roadmap. Specific actions, timelines, budgets, and why each one matters. No black box.
I execute and keep tightening
I build, launch, and keep tightening things up. Monthly check-ins from me, finger on the pulse. I'm always available for a chat to make sure what I'm seeing is actually impacting your bottom line.
Fifteen years fixing what actually moves the needle.
I've been in digital since 2010. I've run marketing inside businesses, built campaigns for brands, and managed agency relationships from the client side. Now I help Australian owners do the same work from the outside. This isn't my first rodeo.
I won't promise you results. Nothing in digital is guaranteed. What I will promise is my best foot forward, every time. We'll map out what success looks like, use marketing intelligence to read the market and how your customers actually search, and tailor your digital presence to match. If that's not what you need, I'll tell you.
What actually moved the needle.
Real results from real businesses I've worked with. No cherry-picked vanity metrics.
“Our online store was stuck around 7k a month and I couldn't tell what was actually working. Dave pulled our whole channel mix apart, rebuilt the strategy, and we've been doing six figures a month consistently ever since. The difference is night and day.”
“Our tech stack was a mess and half the team was doing work that should have been automated. Dave mapped the whole business out, moved us onto the right platforms, and tied our marketing in properly. Everything runs smoother and we actually know what's working.”
“We had no real digital presence before Dave. He did the research, worked out where our customers were actually searching, and put a plan together around that. We're landing jobs from people who never would have found us otherwise. It's turned into proper work.”
“Working with Dave has completely changed how we approach our marketing. We went from not knowing where our leads were coming from to having a clear system that actually works.”
If yours isn't here,
just ask.
I read every enquiry and reply personally. No template responses, no junior staff.
What types of businesses do you work with?
Primarily Australian businesses. Trades and construction, allied health, professional services, hospitality, ecommerce. If you're an owner who wants your digital footprint pulling its weight, let's have a chat and see if I could be a good fit.
How much does it cost?
There's no one-size-fits-all pricing. Every engagement is scoped to your business and what you're trying to hit. Best starting point is a free 30-minute call. I'll understand your situation and give you a clear picture of what's involved and what it'd cost.
Do you work with businesses outside Queensland?
Yes. I work with clients nationally. If you're on the Sunshine Coast I'll meet you in person, your place or mine. Everywhere else is monthly video calls and async in between.
How long before I see results?
Paid advertising can show movement within weeks. SEO and content typically take 3 to 6 months to build real momentum. In most engagements there are quick wins I can pick up in the first 30 days that have immediate impact.
What makes you different from an agency?
I'm a business owner, not just an account manager. I know what cash flow feels like when it tightens. I know what a slow month does to your head. And I know what it feels like to pay an agency invoice wondering what you're actually getting for it. Every recommendation I make ties back to revenue, not vanity.
I'm new to digital. Where do I even start?
Step by step. Foundations first. Make sure customers can actually find you when they search for what you do. Make sure you're appearing for the work you really provide, not just what Google thinks you provide. Make sure you're appearing for the work you'd rather be doing, the jobs with the better margins. Make sure you're positioned for your ideal client, not just any client. Common sense isn't common these days. My job is to position your digital presence so it attracts the right customers and clears the friction out of the way when they're ready to convert.
Stop guessing. Start growing.
Book a free 30-minute strategy call. I'll run through your business with you, we'll work out the biggest opportunity, and you'll leave with something you can actually do.
Let's talk about your business.
Free 30-minute strategy call. I'll give you an honest read on what's working, what's not, and what I'd do first.